The service

We provide access to messaging and voice channels through our panel and APIs — Bulk SMS and OTP, WhatsApp Business API, RCS, bulk email, voice/OBD, IVRS, missed call, long and short code, AI voice bot and WhatsApp chatbot. Which of these you can use depends on what you have bought and what the relevant operator or platform provider has approved for you.

We are an intermediary. Final delivery depends on telecom operators, Meta, Google, handset behaviour and the recipient’s network, which are outside our control.

Your account

• You are responsible for everything sent from your account, including by your staff, agencies or systems using your API key.
• Keep credentials confidential. Tell us at once if you suspect unauthorised use.
• The information you give us for onboarding, DLT registration and KYC must be accurate and kept current.
• One account is for one business entity. Reselling access without a written reseller agreement with us is not permitted.

Credits, payment and taxes

• Services are prepaid. Credits are added to your account after payment is received and cleared.
• Rates are quoted per channel and depend on volume; they can change if an operator or platform provider changes its own charges. We will tell you before a rate change takes effect.
• GST and any other applicable taxes are charged in addition, at the prevailing rate.
• Credits are for use on our platform, have no cash value, and are not transferable between accounts unless we agree in writing.

Acceptable use

You must not use our services to send:

• Anything unlawful, fraudulent, defamatory, obscene or infringing.
• Promotional traffic to numbers registered on DND/NCPR, or promotional content on a transactional route.
• Phishing, spoofed sender identity, financial scams, fake job offers, gambling or betting content, or unapproved loan and investment offers.
• Messages to people who have not consented, or to anyone who has opted out.
• Content that violates the WhatsApp Business Messaging Policy, RCS policy or an operator’s content rules.

We may suspend traffic, a sender ID or your whole account without notice if we reasonably believe you are breaching this clause, if an operator instructs us to, or if your traffic is putting shared routes at risk. Where the breach is fixable, we will tell you what we need.

Compliance and DLT

For Indian SMS and voice traffic you must be registered on the DLT platform with a registered entity, sender IDs and approved content templates. We can help with registration, but approval decisions belong to the operators and the registry, not to us.

For WhatsApp Business API, onboarding and business verification are decided by Meta. The green tick (official business account status) is Meta’s decision alone and is never guaranteed by us.

Service levels and support

We aim for high platform availability and will tell you about planned maintenance where practical. We do not guarantee uninterrupted service, specific delivery rates, delivery times, inbox placement or read rates, because these depend on third parties.

Support is available by phone, WhatsApp and email during working hours: Monday to Saturday, 10am to 7pm IST.

Intellectual property

The platform, its interface, documentation and our brand remain ours. Your content, contact lists, templates and creatives remain yours; you grant us only the limited right to process and transmit them to deliver your campaigns.

Liability

To the extent permitted by law, our total liability for any claim is limited to the amount you paid us for the affected service in the three months before the claim arose.

We are not liable for indirect or consequential loss, loss of profit, loss of business, loss of goodwill, or for messages undelivered, delayed or filtered by an operator, platform provider or handset.

You will indemnify us against claims, fines or penalties arising from your content, your contact lists, your lack of consent, or your breach of these terms or of DLT/TRAI rules.

Suspension and termination

You may stop using the service at any time. We may terminate for material breach, non-payment, or where an operator or platform provider withdraws the underlying service. Clauses on payment, liability and indemnity survive termination.

On termination we will provide a final statement of your credit balance; treatment of unused credits is set out in our refund and cancellation policy.

Governing law

These terms are governed by the laws of India. The courts at Nagpur, Maharashtra have exclusive jurisdiction over any dispute, subject to any right to approach an appropriate regulator.